Privacy policy

Last updated: February 20, 2026

Swim Tether ("we," "us," "our") is operated by Blue Ridge Enterprises. This Privacy Policy explains how we collect, use, and protect your personal information when you visit swimtether.com (the "Site") or make a purchase from us.

What We Collect

When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages you view, the products you look at, what websites or search terms referred you to the Site, and how you interact with the Site.

When you make a purchase or attempt to make a purchase, we collect the following information: your name, billing address, shipping address, email address, phone number (if provided), and payment information. We refer to this as "Order Information."

How We Use Your Information

We use your Order Information to fulfill orders placed through the Site, including processing your payment, arranging for shipping, and providing you with invoices and order confirmations.

We also use your information to:

  • Communicate with you about your order, including shipping updates and delivery notifications
  • Screen orders for potential fraud or risk
  • Provide you with product information, updates, or marketing communications (with your consent)
  • Improve and optimize our Site and your shopping experience

Third-Party Services

Our Site is hosted on Shopify. Shopify provides us with the e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. Shopify processes your data in accordance with their privacy policy.

We also use the following third-party services:

  • FedEx — to ship your orders and provide tracking information
  • Klaviyo — to send marketing emails (only with your consent)
  • Judge.me — to collect and display product reviews
  • Google Analytics / Google Ads — to understand Site traffic and measure advertising effectiveness
  • Meta (Facebook/Instagram) — for advertising measurement
  • Microsoft Advertising — for advertising measurement

These third-party services collect, use, and disclose your information only as necessary to perform the services they provide to us.

Cookies

We use cookies to help us understand how you use our Site and to improve your experience. You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.

Marketing Communications

If you opt in to marketing emails, we may send you information about our products, new releases, and promotions. You can opt out of marketing communications at any time by clicking the "Unsubscribe" link at the bottom of any email, or by contacting us at shop@swimtether.com.

Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete it.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at shop@swimtether.com.

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information, including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell your personal information.

Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last updated" date at the top of this page.

Contact Us

For questions about this Privacy Policy or to exercise your data rights:

  • Email: shop@swimtether.com
  • Text: 770-702-4558
  • Mail: Blue Ridge Enterprises, 54 Gateway Drive, Jasper, GA 30143